The John Casablancas Modeling & Career Centers (Centers) have a Digital Content Strategy program for all aspects of their social media. It is reviewed and updated on a semi-annual basis. This allows franchisees the ability to focus on the day-to-day operation of their business and not the ever changing world of social media.
The Center's are involved with all aspects of social media with a dedicated staff working social media, as well as other internet platforms, on a daily basis. Through continuing education and research the Centers make every effort to be an early adopter of all social media, including registering the John Casablancas name with developing social media outlets. The Center's mass texting program is a unique marketing feature that keeps current and prospective students aware of potential agency bookings and graduate success stories.